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Our Golden Rules


Nestled in the enchanting Marche Region of Italy is the bustling town of Montegranaro. This region, known around the world as Italy's heart of creation for handcrafted excellence in glamorous footwear, inspired the Giannini family to found Doucal's 40 years ago.
Always evolving their materials, diverse and perfect lasts, designs and distribution, Giannini's second generation guards well the traditions of the “Made in Italy” elegant Italian craftsmanship while embracing the modern perspective.
Doucal's products are sought-after around the world by the most demanding, elegant clientele who expect personalized perfection, exclusive quality and long lasting comfort.
With their creativity on the pulse of each generation's contemporary demand, the Giannini family seamlessly elevates traditional Italian quality, taste and design to an unequalled level of international appreciation.

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Elegance, refinement, comfort


Approximately 200 actions are completed from the moment in which the leathers are chosen to that in which the shoes are placed in the shoebox.