The story of Palazzo Edmondo is as captivating as its surroundings. Its founder, Matteo, a Swiss entrepreneur accustomed to the fast-paced world of Northern Europe, discovered Puglia during a life-changing moment.“The pandemic forced me to rethink my priorities,”he recalls. A chanceencounter with this picturesque region, where time seems to slow and life follows a natural rhythm,sparked an enduring love affair. Determined to share his profound connection to Puglia and its people, Matteo envisioned Palazzo Edmondo as a sanctuary where guests could immerse themselves in the community.“Unlike isolated villas, the palazzo is part of the town,”Matteo explains.“It’s a private retreat but deeply entwined with the place and its people.”This philosophy is reflected in every corner of the Palazzo, from its architecture to the experiences it offers.

Central to Palazzo Edmondo’s charm is Matteo’s commitment to preserving Puglia’s traditional craftsmanship. Every element of the restoration involved local artisans, reviving age-old techniques and infusing the building with the region’s heritage. The cocciopesto floors, a nod to an ancient Roman technique, the hand-crafted woodwork, and intricately restored 16th-century doors all tell a story of dedication and artistry.“The passion of these craftsmen is vividly present in every detail,” Matteo shares.

At Palazzo Edmondo, luxury takes on a thoughtful and gentle presence.“Luxury isn’t aboutopulence,”Matteo emphasizes.“Its about the details–the materials, the craftsmanship, and the time invested in creating something lasting.”This ethos extents beyond the walls of the Palazzo and into its thoughtfully curated garden. Collaborating with Milanese landscape designers Luca Baldazzie Rebediani Scaccabarozzi, Matteo designed a space that mirrors Puglia’s natural beauty. Featuring selected indigenous plants and ancient Roman influences, the garden mirrors the local
environment,focusing on plants that have been here for centuries.

This respect also underpins Palazzo Edmondo’s approach to sustainability. For Matteo, sustainability is not just a buzzword but a philosophy rooted in honoring the land, traditions, and
people.“It sabout integrating into the fabric of a place, not creating an isolated bubble,”he explains.

Beyond its physical beauty, Palazzo Edmondo champions the philosophy of‘slow living,’offeringguests a chance to immerse themselves in Puglia’s rhythms. Here, tourism is reimagined–not as anescape, but as an authentic connection to life in its purest form.

Ultimately, Palazzo Edmondo is a celebration of Puglia’s past and future.It redefined luxury as something natural, human and deeply connected to the land. As Matteo puts it,“Luxury is a gentle presence–something that nurtures and uplifts.”And in a world often marked by speed and excess, Palazzo Edmondo provides a haven where guests can slow down, reconnect and find joy in quiet, meaningful moments