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Doucal’s: Made in Italy, elegant Italian craftsmanship shoes while embracing the modern perspective

Doucal’s was established in 1973 by Mario Giannini, founder and proprietor of the business that in several decades transformed itself from an artisanal enterprise into an industrial enterprise, succeeded and developed by the second generation. The brand, known initially as Duca (meaning “duke”) to identify a product which was developed for an elite clientèle, later became anglicised. Mario’s dream and his passion for English shoes took him to England in the seventies, to the British Shoe Manufacturer District for an internship with Handmade Goodyear.

His mentor taught him all the secrets of the various construction methods and the rules of English style that were so influential during those years in the European market.

Mario, returning home after several months of training, instilled in his small artisanal enterprise that exclusively British dedication to perfection, seen and appreciated in the English factory, and in honour of that authentic experience he decided to give the English name Doucal’s to his exclusively Italian business.

Mario went beyond his training. His desire was to create shoes that endured through time, but that were also comfortable to wear in comparison to the rigidity of English shoes, and when his children entered into the business, he prompted them to research, reminding them of the past and putting them at the helm of the future.

Doucal’s shoes are now conceived to look like the English whilst incorporating the comfort of an Italian shoe, guaranteed by a sockliner in the insole with an activated carbon coating which guarantees the foot great comfort and freshness, combined with anti-bacterial action.

This peculiarity has given Doucal’s shoes an advantage that has been much appreciated by new emerging markets, more interested in comfort than rigidity. Countries of export: Russia, China, USA and Japan, alongside Europe, today represent a strong and consolidated export base for the business.

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